PRACTICES

Our Destination Management services include solutions for tracking visitors, analyzing trends, target marketing, and CRM. The GuestTrak solution provides customers with consulting services such as Forms and Survey Design, Process Design and Re-engineering, and Workflow Optimization. The GuestTrends solution provides decision makers with the ability to slice and dice data, analyze trends, and profile visitors demographically and psycho-graphically. Once our users learn more about visitor needs, our GuestConnect solution assists them in building a relationship with the customer.

The advantages our solutions give our clients are:

  • Accurate, timely reporting available month-by-month on a self-service web-based platform;
  • Lower overall cost of advertising while increasing market share through target marketing efforts;
  • Analyze, capture and predict socio-demographics data, behavioral characteristics, guest profiles (down to Zip level), market segments, top airlines and industry producers, etc.;
  • Improvement in product and service offerings by evaluating feedback determined by guest satisfaction levels;
  • Ability to provide industry partners (hoteliers, airlines, promotion boards, advertising agencies, etc.) access to reports and multidimensional analysis;
  • High potential for development of repeat visitor/incentive programs;
  • High level of data security and compliance with all legal requirements;
  • Optimization in the roles, responsibilities and daily activities of employed resources;

GuestTrak

GuestTrak provides customers with consulting services for process re-engineering, forms and survey design, and workflow optimization. Media & Entertainment Companies and travel related organizations and tourism departments have utilized Indusa’s GuestTrak solution to improve their Data Capture, Data Conversion and Reporting processes.

As part of the GuestTrak solution, Indusa consultants study the Customers organization and procedures in order to make process improvement recommendations. In addition, Indusa consultants ensure that they understand the Customers marketing needs to help them minimize costs and maximize effectiveness.

GuestTrends

With GuestTrends, our clients are able to have a better understanding of their customers. It uses trends and analysis allowing a destination to sift through all its available data and make intelligent decisions, allowing a destination to reduce its marketing budgets, but continue to increase overall visitor numbers and tourism spending.

GuestTrends allows decision makers to slice and dice the available data in multiple reports, cubes and dashboards in order to analyze the performance of their destination or any of its individual elements and, consequently, be able to take the right steps to improve.

GuestConnect

GuestConnect is an application which enables marketers to implement a marketing campaign targeted to customers according to defined demographic and/or psychographic criteria. It allows marketers to reduce the marketing spends and, at the same time, improve performance in terms of more number of guests.

GuestConnect’s ability to allow users to design marketing campaigns, search relevant target audiences from the database of guest information, launch campaigns and provide success/failure reports makes it a priceless tool. This enhances the ability to attract new visitors, retain existing ones and build stronger relationships with them, in a cost-effective way.

GuestSurvey

Recognizing that Guest surveys are an important part of information gathering and can enable a destination to identify its strengths and weaknesses against competing destinations, Indusa has designed its GuestSurvey product which runs on portable devices for simple electronic submission and analysis.

South Carolina

Indusa LLC
603 High Tech Court
Greer, SC 29650, USA
P.O. Box 6648
Greenville, SC 29606
Phone: (678) 919-7199 ext. 1020
Fax: (404) 393-7077

Jamaica

1 Mangrove Way, Data Building #3
Montego Bay Free Zone
Montego Bay
St. James, Jamaica W.I.
Phone 1: (876) 684-9463
Phone 2: (876) 684-9464
Fax: (404) 393-7077

Bahamas

Indusa Global Bahamas Ltd
1000 Bacardi Road
P.O. Box N-9665
Nassau, The Bahamas
Phone: (242) 677-3120/1
Fax: (242) 362-0456

India

Indusa BPO Services
Suite No. 6, Duke's Court
76, Shakespeare Sarani
Calcutta 700 017 India
Phone 1: +91-33-280-7534
Phone 2: +91-33-247-2636
Fax: +91-33-240-9435